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20 Sep 2018  

The sports apparel maker posted another quarter of double-digit sales growth in North America on Thursday, beating competitors Nike (NKE) and Under Armour (UA) on their home turf.Adidas (ADDYY) said that first quarter sales in the region grew 21% over the previous year, a performance fueled by a renewed focus on marketing and celebrity partnerships with the likes of Pharrell Williams. North American sales have recently Adidas Superstar Womens slumped at both Nike and Under Armour.Shifting consumer tastes towards casual street wear have helped the brand, which sells the Adidas Superstar Womens popular Stan Smith sneakers.The trends have produced a remarkable run for Adidas: Its North America sales have now increased by 20% or more in Adidas ZX 750 Femme nine consecutive quarters.CEO Kasper Rorsted said the company's overall performance was in line with his expectations. He said the company would continue to focus on North America, China and e-commerce.Global sales increased 10%, and net income jumped 17% over the previous year. While analysts were impressed with the wider profit margins, the results fell short of some expectations and the stock fell 1%.Adidas is still much smaller than Nike in North America.Nike reported North American sales of $15.2 billion in fiscal 2017 versus €4.3 billion ($5.1 billion) for Adidas.

But momentum is with the German company: Nike sales fell 6% in North America during the three months ended February, and Under Armour reported on Tuesday that its North America revenue dropped 1% in the first quarter.Adidas is not without problems, however.Kanye West, Nike Air Vapormax Womens one of its celebrity brand ambassadors, has come under intense scrutiny this week after suggesting that slavery in the United States had been a choice.Rorsted told Bloomberg TV on Thursday that Adidas ZX 750 Womens West is important for the company's brand, but declined to comment on the rapper's controversial remarks. The CEO said Adidas was not considering dropping West as a partner.Adidas has halved the amount of footwear it makes in China since 2010, having moved most production to Vietnam.The nation has also overtaken China as Nike’s predominant footwear manufacturer – who held the title 10 years ago, Quartz reported.Uniqlo, the Japanese fashion company, has increased its suppliers in Vietnam by 40% in the last Nike Air Max Thea Womens year.Adidas sold more than one million pairs of ocean plastic trainers in 2017.Adidas to open US factory.Adidas will launch a robot-powered factory in Germany.Read the latest Asics Gel Lyte 3 Femme issue of Manufacturing Global here

Many companies have been noted to relocated footwear manufacturing Nike Air Presto Femme from China, with the nation advancing production on valuables, such as electronics.With the shift in focus, the average wage of workers is rising along with skill levels, with many brands targeting south east Asian nations with lower wages.“The most common sourcing model is shifting from ‘China Plus Many’ to ‘China Plus Vietnam Plus Many’” reads a United Stated Fashion Industry Association survey, regarding US fashion firms.“The typical sourcing of portfolioNearly a year has passed since an abrupt escalation in violence sent hundreds of thousands of Rohingya fleeing Nike Air Max 95 Womens Myanmar's Rakhine State for neighboring Cox's Bazar, Bangladesh, prompting a massive emergency relief effort that continues to this Nike Air Huarache Femme day, with no end in sight.By July 5 of this year, 706,000 had made the journey, overwhelming existing settlements and adding further strain Nike Air Force 1 Femme on surrounding host communities. UNICEF estimates Nike Air Max 90 Womens White that 1.3 million people currently require humanitarian assistance, more than half of them children.

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